Sheeds' Say

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2018 certainly has thrown up it’s fair share of interesting moments and challenges

G’day and thanks for reading. I guess it is important to let everyone know of the good work that Tails Never Fails has been doing over the past 4-6 months and why we are where we are now.

In June the Tails Never Fails business split from Director and friend of mine Shannon Young. The building at TNF HQ (the cricket mecca that it was) was sold to developers and was to be knocked down and developed for apartments. Shannon and I decided that post the selling of the land that we would go our separate ways. It has all been amicable and we are still friends today.


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As for us, we have gone from strength to strength. We have been able to shift 100% of our time and focus into our core cricket products of apparel and hard-goods and ensured that our customers are serviced across the country in a timely manner with the cricket season starting a couple of weeks back. Post the upheaval of a very difficult 2017/18 season in relation to delivery times and customer service we have taken stock and listened to what our valued customers thought of us and where we could improve. 

Needless to say it has been a blessing. All of the feedback both good and somewhat constructive has been heard and we are really pleased as to where our customer service is and that will only improve as we continue to make our processes more efficient and communication effective.


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The exciting part of this summer for TNF Cricket is again based around two key pillars

  • Creating great customer service that reflects well on our products and processes to get it to cricketers all over the country

  • Equipping our Big Bash players with the BEST products we can in the men’s and women’s game and then making those products available to any cricketer that is keen to use.


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The summer has already seen some amazing individual performances from our young Ambassadors. Most recently at the Australian Under 17 Nationals we were proudly represented by Will Collins (TAS), Jono D’Roazario (NT), Ryan King (SA), Miles Sellenger (VIC) Will Parker (VIC).

The two Will’s, Collins and Parker earnt All Australian spots at the end of the carnival due to their terrific performances with bat and ball. Great work to all of our lads that did such a great job throughout the big tournament.




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The JLT has been and gone and we are into the red ball stuff with a number of TNF King bats floating around the circuit. Be sure to keep an eye out for our newest TNF Ambassador Sam Rainbird for the Tasmanian Tigers. We welcome Sam to the TNF group with open arms and look forward to seeing him do well for the Tassie Tigers and featuring in the Big Bash as we get closer to Christmas.


Our ever strong Australian Southern Stars team continues to win no matter where they play. The girls are a formidable line up and will be the ones to beat next month when they embark on the West Indies for the T20 World Cup. Elyse Villani again stamped her dominance of the white ball with her White Diamond in hand against the Kiwis in the recent T20 series. Elyse dominated proceedings at North Sydney Oval with a fine 50* off just 39 rocks.

In the lead up to that series Elyse and her partner in crime Meg Lanning put on 234-runs for the Vic Spirit against the South Australian Scorpions. Elyse amassed 106 as they won by 7 wickets. It truly is great to see Elyse back in the navy and white for her domestic duties however will head back over to represent the Scorchers in the WBBL this summer. We wish Elyse all the very best in the Carribbean with the Southern Stars.


A special mention goes out to one of our favourites Scott Edwards who has recently returned from the Netherlands on National duties. Scott last weekend smashed (reverse swept; traditionally swept; switch hit; basically took the P155) 112 at a run a ball for the Monash Tigers in a First Grade game against Ambassador Tim Ludeman’s Geelong Cats. To top off the man of the match performance he got 4 stumping. A great day out.

Whilst going around the grounds Netherlands team mate Ben Cooper has returned to South Australia to join brother Tom at grade club Port Adelaide. It didn’t take long for Ben to hit some good touch getting a match winning 66 against Adelaide University with his long handled TNF King in hand. Be has already got 167 runs on the board for the summer and is set for a big run into Christmas.

Over at Kensington arguably one of the finest cricketers that South Australia has produced, Ambassador Jake Brown has started the season like he always does, as the most dominant player in the game. In four hits (yes 4 hits) Jake has already got an astonishing Bradman like 411 runs including scores of 113*, 83, 102 and 113*. Somewhat ridiculous really. Heaven knows how many runs Browny may get this summer, is there a SA gig in the wings?? Only time will tell.

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Johan Botha recently took a squad from the Hobart Hurricanes over to Abu Dhabi for a T20 tournament worth $150,000. Botha and his men along with young TNF sensation Keegan Oates took on the Lahore Qalandars from the Pakistan Super League, the Yorkshire Vikings from England’s T20 Blast, the Titans from South Africa’s T20 Ram Slam, and the Boost Defenders from Afghanistan’s Shpageeza Cricket League.

“The experience that I got from spending the week away with this group will hold me in great stead going forward this year and beyond. I have had a taste of what it is like on the road and to be a professional cricketer (albeit only for a week) and I loved it. I will be much more confident that is for sure the next time I get a chance at the higher level no matter what colours I am wearing. I am very grateful for the opportunity that the Hurricanes have given me and look forward to getting stuck into some Tasmanian duties along with club cricket at Lindisfarne” said Oates to us at TNF HQ last week on his return.


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Jack PearsonComment